To Be A Kumare?: A Socio-Religious Critique of Kumare An Abject Expression Vikram Ghandi took on the personality of “Kumare,” a fictitious guru who led non-believers toward a sense of enlightenment and personal transformation vis-a-vis his Hindi religious-social-cultural background. Framing this pseudo character, Kumare, against a stereotype of East Indian culture, Vikram was, then, able to translate a fashioned religious identity ambivalent of the space-place of a personal conscious identity. Marketed mainly to non-East Indian consumers, the Kumare character opens... Read more