Contrary to the trite assertion made every year by people who don’t know how to appreciate football, it’s not really true that the commercials are the best thing about the Super Bowl (at least not always). Sure, it seems that way because the television viewer is seeing commercials than actual game play (in an average game, the ratio of commercials to playing time is seven to one). The reality, however, is that most of the commercials aren’t all that memorable.... Read more